Search Engine Optimisation

Articles on SEO - Search Engine Optimisation

Articles on SEO - issues and latest thinking in search engine optimisation

SEO is a fascinating and exciting business which is in its relative infancy in terms of other more established marketing practices.

Articles are designed to provide you with information or an opinion on a subject so that you have a greater understanding of the subject. We would encourage all of our SEO clients to be as knowledgeable as possible about search engine optimisation so they can have an appreciation of the exciting opportunities brought by the process they are engaging in.

There are many different approaches to search engine optimisation and if you spend some time researching SEO yourself you will probably find some conflict in approaches recommended. This is partly because SEO is an evolutionary process led by the changes that major search engines make as they constantly strive to provide the best search experience for their users.

Technological advances and ever increasing capabilities of the Internet in our own homes means that the need for SEO services will continue to grow and evolve. We do not anticipate this becoming an approach that will level off any time soon as the benefits are simply too great.

To this end we will be adding articles on SEO to our list below so that you can see for yourself how complex and exciting search engine optimisation can be.

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Articles on SEO:

• Introduction to the essentials of search engine optimisation
• Content is King! But how MUCH content do you need on your site?
• What guidelines are there on separating keywords in domain names and URLs?

Listen to Kath Dawson's podcast on introduction to search engine optimisation which covers the basics of what SEO is, how you can learn to do-it-yourself and why sometimes it can help to use an SEO specialist if you do not have the time or experience to make your web site work for you and bring you traffic.

KATHRYN DAWSON MBA, is Marketing Director of Strategy Consulting Limited and runs the search engine optimisation department.

To find out more about Search Engine Optimisation and Pay Per Click advertising visit the following links:

• What Is Search Engine Marketing And How Can It Help Your Business?
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