Search Engine Optimisation

Search engine marketing — how it can help your business?

What is search engine marketing?

You've heard a lot about search engine marketing — or SEO as it is often known — but do you know what it can do for your business? Your web site should be working for you, 24 / 7, marketing your business and bringing you new clients. If it isn't doing its job, you should see what search engine marketing can offer you.

The point of your web site should be to promote your business, it should be your hardest-working marketing tool — a cost-effective sales engine that never sleeps. Whatever your business sells, be it goods or services, you can sell more if you have an efficient and effective web presence.

The difference between search engine marketing and SEO services

Search engine optimisation (SEO) focuses on bringing more visitors to your web site, it's the job of the web site to convert these visitors into buyers when they arrive. Together, these two elements are search engine marketing.

Why is search engine marketing important?

Search engine marketing is all about giving your clients and the search engines what they are both looking for: accessible information. This relentless search has led free search engines such as Google, Yahoo and MSN to continually refine their formulae for calculating which sites should come top for each query.

How does a search engine marketing strategy work?

Convincing a search engine such as Google that your company web site has the most relevant answers to a query (and that it deserves to be top in the search engine results pages) is achieved in two ways: 1 — on-page factors such as site structure, text information, page titles 2 — off-page factors, or links from other sites (engines love quality links!) If your web site deals with both these areas effectively, it can bring in large amounts of visitor traffic through search engines. All you need now is to contact an expert search engine marketing company.

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Listen to Kath Dawson's podcast on introduction to search engine optimisation which covers the basics of what SEO is, how you can learn to do-it-yourself and why sometimes it can help to use an SEO specialist if you do not have the time or experience to make your web site work for you and bring you traffic.

KATHRYN DAWSON MBA, is Marketing Director of Strategy Consulting Limited and runs the search engine optimisation department.

(This podcast was recorded recently for expertsonline.tv)

To find out more about Search Engine Optimisation and Pay Per Click advertising visit the following links:

"CSF Group Plc have grown to 200 staff across three UK locations and annual revenues in excess of £60m.

Strategy Consulting advised our Group Marketing Director on our Internet Marketing Strategy, in particular Search Engine Optimisation and Pay-Per-Click, where the knowledge and recommendations were invaluable. John's ongoing advice and assistance have been invaluable to both me and CSF Group Plc and accordingly I would like to highly recommend Strategy Consulting Ltd."

Mike Cohen
Joint Managing Director
CSF Group Plc

Tel:	0845 8380936
Email:	info@strategyconsultinglimited.co.uk
Fax:	0870 1369549