Public Relations

What does public relations involve?

At Strategy Consulting Limited, we believe that effective public relations is more than just sending out Press Releases. The normal scattergun approach can bring very patchy results, whereas highly targeted public relations can produce some remarkable business returns. We approach public relations from a strategic angle first, so that time and money can be more effective.

We start by putting together, with clients, a Strategic Public Relations Plan which often looks at the following:

• PR Mission - what you want to achieve as an end result and by when.
• PR Objectives - what are the key elements that make up the end goal.
• PR Strategies - an analysis of the strategic options for achieving these objectives.
• PR Tactics - detailing actions which will give the strategies every chance of working.
• PR Timescales, Responsibilities and Controls - who is going to do what and by when.

In most cases we also assist the client in implementing these strategies, and on a regular basis.

Some examples of the successful public relations campaigns that we have run for clients include:

TOP LONDON MODEL AGENCY

One of the major model agencies in the UK, but without a high profile and lacking supermodels.

We devised and implemented a concept of a celebrity division which raised the company's profile and lead to substantial public relations in OK!, GQ Magazine, The Daily Mirror, and B Magazine.

SPORTS EQUIPMENT

A start up company with no profile at all with customers, wanting to launch with a splash.

We devised product innovations which resulted in world-wide media coverage, including the front page of The Times and Daily Telegraph on the same day. This was followed by most of the national dailies, News at 5.45, Sky Sports, radio interviews on Radios 1, 2, 4, 5, and the World Service, numerous trade magazines and international exposure including Australia, South Africa and New Zealand.

HOTEL GROUP

A low profile group wanting a combination of public relations and promotions to raise their image and attract firm bookings.

Strategy Consulting devised a joint promotion and public relations strategy for use in targeted magazines, this achieved promotions in numerous titles including Somerfield Magazine, Bizarre (with Heavenli from pop group The Honeyz), What's on in London and Shoot!

INTERNET START UP

They had a technical product which needed a high profile launch to attract users.

We devised and implemented a marketing strategy involving international model and singer, Samantha Fox. We negotiated agreement with her, organised a photo shoot with an agency, and achieved excellent coverage in dot.com Telegraph, Annanova and many trade magazines and Internet Ezines.

If you would like to know more about our public relations services contact us today on 0845 838 0936 or email us.