Marketing Strategy

New Product Development

How we can help with new product development?

Strategy Consulting Limited can assist with the generation, assessment, development and implementation of new products and services within your company. Our structure and facilitation works with services as well as with products.

We have advised many companies in this area including a major IT plc and several SME’s across different business sectors..

The main areas covered in New Product Development are:

• Opportunity generation
• Cost of development
• Benefits of development
• Strategic fit
• Difficulty of implementation
• Opportunity assessment
• Best/worst case scenarios
• Risk and reward ratio
• Critical factors
• Promoting actions
• Preventing actions
• Implementation plan

However, a plan on its own can often lead nowhere, and we recommend external and objective assistance from us in implementing the plan.

"CSF Group Plc have grown to 200 staff across three UK locations and annual revenues in excess of £60m.

John Courtney and Strategy Consulting Ltd have advised CSF Group Plc for over four years. The various aspects that they advised on include:
* Running training sessions for Divisional Directors and their Management in New Product Development Strategy which helped develop and crystallise many of our new services for clients.

John's ongoing advice and assistance have been invaluable to both me and CSF Group Plc and accordingly I would like to highly recommend Strategy Consulting Ltd."

Mike Cohen
Joint Managing Director
CSF Group Plc

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