New Product and Services Development - Public Seminars in London

New product and services development

London 28 September 2006

London 24 April 2007

9.30 am - 5 pm (Registration at 9 am

Every business in every sector needs new products or services to develop and grow their organisations. This workshop will look at the generation, assessment, development and implementation of new products and services within your company. You will learn how to benchmark existing products and how to brainstorm, analyse, improve and action new ones. The process covered has been tried and tested over the years and works with services as well as with products.

This course will outline new product and services strategies that can be applied to your business to generate more clients. The seminar will demystify the process involved in evaluating new products and services. It will teach you how to generate opportunities and assess their suitability while also assessing the risks involved and ensuring that a solid implementation plan is in place. This is a practical course that will provide you with the skills and tools you need to do this within your own business - and get you started on the process so you can hit the ground running when you get back to the office.

Who will benefit?

All partners, directors and senior managers who have a responsibility or input into developing new products or services. Suitable for service industries, professions, public sector as well as private sector SME's and PLC's.

Course overview

• Opportunity generation
• Cost of development
• Benefits of development
• Strategic fit
• Difficulty of implementation
• Opportunity assessment
• Best/worst case scenarios
• Risk and reward ratio
• Critical factors
• Promoting actions
• Preventing actions
• Implementation plan

Speaker

JOHN COURTNEY A.I.M.C., M.A.B.S., MInstD is Chairman of Strategy Consulting Limited. John has been a Company Director for over 25 years, including many years as Chairman or Managing Director in his own businesses which have ranged from sporting goods to agricultural chemicals. He has been a Non Executive Director for several SME's.

John has trained at The Academy of Business Strategy, and is an associate of the Institute of Management Consultancy, and a member of the Institute of Directors. He is also a visiting lecturer on the MBA course at Cranfield University School of Management and is also a Judge in The National Business Awards sponsored by Orange.

John has run training seminars at board level on corporate strategy and made presentations to both large and small groups on business strategies. He brings a wealth of experience, particularly in corporate strategy, business planning, internet strategy, marketing strategy and new product development.

Cost per delegate

£275 + VAT = £323.13 - contact us for multiple course discounts

If you would like more information or a schedule please email us at seminars@strategyconsultinglimited.co.uk