Strategic Marketing Planning
What is strategic marketing planning?
In order to convert ideas into strategies, and strategies into action, we often recommend a structured Strategic Marketing Plan. This would include a full evaluation of client and competitor analysis, product and pricing strategies, market segmentation and positioning strategies as well as clearly targeted promotional, exhibition and PR activity. Marketing can be very cost effective providing it is focused properly, and the Strategic Marketing Plan provides that focus.
We offer a FREE Marketing Strategy Consultation to review your current marketing strategies - if we think that your strategies and tactics are sound, we will say so - and you will have the benefit of knowing that an experienced, objective assessment has backed up your approach. But, if we think there are some areas in which we could help, we will advise you by setting out where we feel the opportunities lie and what we think the approach should be.
Request your FREE Marketing Strategy Consultation today!
A Strategic Marketing Plan fundamentally differs from a Business Plan as it looks in depth at the Marketing function. Its similarity is the "strategic" element - in particular linking objectives, strategies and tactics together with measurements, monitoring and controls to ensure thorough implementation.
The starting points for a Strategic Marketing Plan are often a S.W.O.T Analysis (Strengths, Weaknesses, Opportunities and Threats) and a M.O.S.T Analysis
The main areas covered in a Strategic Marketing Plan include the following
- Marketing mission
- Marketing audit
- Market segmentation
- Positioning strategies
- Marketing mix
- Product and branding strategies
- Pricing strategies
- Channels of distribution
- Advertising strategies
- Sales promotion strategies
- Internet marketing strategies
- Trade show strategies
- Public Relations strategies
- Overall marketing objectives and strategies
- Marketing tactics, time scales and responsibilities
- Marketing budgets
- Monitoring and control procedures
- Implementation methods
However, a plan on it's own can often lead nowhere, and we recommend external and objective assistance from us in implementing the plan.
Strategy's business management consultants not only assist with marketing your products and services, we also help with your brand marketing strategy.
If you would like to know more about our marketing strategy services contact us today on 0845 838 0936 or email us.
