Marketing Consulting Services

ANN GOODWIN Chartered Marketer, FCIM, DipM

Ann began her long and varied marketing career with household names such as Fisons, RS Components and Bostik. Whilst working for the Institution of Occupational Safety and Health, Ann developed and implemented a strategy to communicate the health and safety message both in the UK and overseas to various safety critical industries including construction, rail, oil and healthcare.

Her last position as an employee was as Marketing Director for Catalis Rail Training, an international supplier of training and development services to the rail industry, where Ann had responsibility to develop a management portfolio of services for the newly privatised industry. Clients included Railtrack, Virgin Trains, Amec, Balfour, Alstom and Kier.

Today, Ann advises on strategic marketing direction to meet clients' business objectives. In addition, Ann overseas the implementation of marketing plans to ensure the various tactical aspects are adopted across the breadth of the marketing mix. Despite holding senior positions, Ann has never lost the ability to 'roll up her sleeves' and deliver cost-effective, practical solutions that work.

In recent years, she has supported clients at both a strategic and tactical level across a number of industries including Construction, NHS and Healthcare, Rail, FMCG, Leisure and IT.

As a Fellow of the Chartered Institute of Marketing and a Chartered Marketer, Ann has lectured for the professional CIM exams and delivered numerous training courses on marketing.

Outside of work, Ann is an avid follower and member of Leicester Tigers and England rugby supporters clubs.

DINAH TOBIAS

Dinah understands the challenges of both global corporate and small business environments, with over 15 years of marketing and business development experience. Her background includes 5 years with major IT services organisation, LogicaCMG, where she was responsible for global marketing development. Prior to this, she worked in consultancy firms and a large publishing and conference company, driving both the marketing strategy and delivering on the client and product development side.

Her expertise spans from developing and analysing business plans and marketing strategies, to helping organisations review their account management planning. She has worked on a number of rebranding and corporate positioning programmes and has taken numerous new products and propositions to market. She specialises in MA integration and change management projects from a marketing and communications perspective, having worked on one global merger and several acquisitions across three continents. She is a marketing generalist with a commercial and business development approach, able to tackle projects from both the strategic and tactical aspects.

Dinah is fluent in French and has worked on projects all over the world, applying her knowledge of different cultures to business practice. As a qualified performance coach, her skills support business people to achieve their professional and personal goals.

RAY CLANCY

Ray is a PR specialist and has 20 years experience in Fleet Street working for the Press Association, The Times, The Daily Telegraph and the Mail on Sunday. She is a regular contributor to The Sun, Sunday Express and Family Circle magazine. She specialises in tailor-made articles that give clients control over what appears in publications and works with photographers and marketing specialists. Ray also provides media awareness seminars. She is a mentor for the Prince's Trust.

MARK WING

Mark consults on both image and culture. He helps organisations market themselves, their products and their services more effectively as a brand.

His driving passion is to produce Marques of excellence. He does this by defining how the principles that drive your brand, both internally and externally, are aligned to your brand promise.

He graduated in 1985 and worked with Enterprise IG for 7 years and Wolff Olins for 6 years before becoming Head of Design at Conran Design Group.

In recent years Mark has worked as an independent brand strategy consultant, helping clients define the desired customer experience for their services, both on and off-line. He has also led culture change programmes, brand engagement projects and defined a variety of internal communication campaigns to support these. He is understandably very proud of the high profile brand identities he has helped to create over the years.

JANE BROMLEY Chartered Marketer, DipM, BA Hons

With 19 years business experience, Jane has advised the Boards and Management teams of both blue chip and smaller companies for well over a decade. Having set up a company from scratch, led a European roll out, increased revenues by £millions several times over, helped companies to turn around sliding profits and headed up global product launches, she uses her extensive expertise to help businesses achieve their full potential.

Jane trained at Cranfield University and Ashridge in Breakthrough Business Strategy. One of the very first Chartered Marketers, she has an international reputation for delivering results through effective business strategies and creating compelling value for customers. She lectures on subjects ranging from “What successful companies do differently”, “Bringing business strategy to life” to “Extraordinary Results through customer loyalty”. She is currently writing a book on leadership.

DANNY DAVIS MBA, Bsc(Hons), DipM, MCIM, MCMI, Cmgr, Chartered Marketer

Danny specialises in the integration of business units, departments, functions, process, IT and systems having run the merger of BP/Castrol across Europe ($101m spend, 180 projects), EMAP, Alcatel. He has also project managed some of the largest change programmes on the planet ($525m global spend).

Danny lectures at London Business School on the Strategy and M&A/JV courses to MBA, Exec MBA, Global Exec MBA, Sloane and Masters in Finance programmes. He is on the board of the Chartered Management Institute (70,000 members) as a Non Exec and was in the England water polo squad for a decade, captaining his club in the European cup.