Search Engine Optimisation

Developing an effective Internet marketing strategy for your business

Who needs an Internet marketing strategy?

Every business can benefit from an effective Internet marketing strategy. Whether you are old economy or new economy, or a "clicks and bricks" combination of both, the Internet has already impacted on your business.

Our business relies on face-to-face contact — we have nothing to sell online!

It used to be true that businesses that did not sell their services online could not benefit from using the Internet. Now that your customers are using Google and other search engines to find goods and services, you are more vulnerable to your competitors. In one click, browsers can find out all about your competition, without leaving their desk: is having no effective Internet marketing strategy a risk you are prepared to take? Marketing your business wisely on the Internet and through search engine optimisation can allow you to steal a march on your competition. Local businesses, e-commerce, consultancies, large and small industry — just about every provider of goods and services you can imagine benefits from Internet marketing.

Your company cannot ignore the power of the Internet

So how do you start to develop your Internet strategy? The first step in considering your Internet strategy is to identify the overall goals of the business, as happens in all traditional business and strategy planning. Once you have planned your overall strategic goals, you need to decide how your online Internet strategy can complement your off-line plans.

An Internet marketing strategy should include:

specific business goals
objectives for Internet activity
a programme of actions that will achieve your business goals
benchmarks for measuring achievement
a business model - what it will cost and what it will achieve

What is your company trying to achieve in its online marketing strategy?

Do you want to:

communicate news?
build a corporate identity?
distribute marketing information?
provide a live information source?
purchase/find best-buys?
sell - advertise, auction, shopping basket?
get people to call you?

Each of these is likely to require a different approach. Whether you want to develop a business or Internet strategy now, or build a web site; whether you are a dotcom, or whether you would simply like to learn more about our consultancy - Contact Strategy Consulting today. We are always ready to discuss how you can make sure that you get your business Internet marketing strategy right. You could of course do nothing about the Internet — and hope it goes away. The choice is yours.

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Listen to Kath Dawson's podcast on introduction to search engine optimisation which covers the basics of what SEO is, how you can learn to do-it-yourself and why sometimes it can help to use an SEO specialist if you do not have the time or experience to make your web site work for you and bring you traffic.

KATHRYN DAWSON MBA, is Marketing Director of Strategy Consulting Limited and runs the search engine optimisation department.

(This podcast was recorded recently for expertsonline.tv)

To find out more about Search Engine Optimisation and Pay Per Click advertising visit the following links:

"CSF Group Plc have grown to 200 staff across three UK locations and annual revenues in excess of £60m.

Strategy Consulting advised our Group Marketing Director on our Internet Marketing Strategy, in particular Search Engine Optimisation and Pay-Per-Click, where the knowledge and recommendations were invaluable. John's ongoing advice and assistance have been invaluable to both me and CSF Group Plc and accordingly I would like to highly recommend Strategy Consulting Ltd."

Mike Cohen
Joint Managing Director
CSF Group Plc

Tel:	0845 8380936
Email:	info@strategyconsultinglimited.co.uk
Fax:	0870 1369549