Internet Marketing Course - Public Seminars in London & Birmingham

New business through Internet marketing

London 07 December 2006

London 08 March 2007

Birmingham 17 April 2007

9.30 am - 5 pm (Registration at 9 am)

Internet marketing is essential to any company that is serious about gaining new business. Why? Because 85% of business executives use search engines (Gartner, 2005) and 69% of business to business internet users look to find out more about a product or service online before they buy. In addition, 70% of online households use the Internet to search for local merchants and stores yet 70% of small businesses don't have a Web site! (Kelsey Group).

The appeal of internet marketing to a business is that people who are looking for your products and services are already qualified traffic i.e. they want to find you and most likely they are ready to buy. Can you afford for your business not to be at the top of the search engines?

This internet marketing course will show you how Internet marketing strategies can be applied to your business to generate more leads. An overview of what makes a good website will be provided so you can evaluate your own site and decide on ways to develop and improve the user experience which in turn will increase your chances of converting prospects into clients.

The seminar will demystify search engine optimisation and teach you how to optimise your website to attract targeted traffic to your site. A practical course that will provide you with the skills and tools you need to optimise your site and gain new business.

Who will benefit?

All professions who want to attract more targeted traffic to their website. Aimed at SMEs, professional offices and suitable for static or dynamic sites of any size.

Course overview

• Internet marketing overview
• Why you need to be at the top of the search engines
• Search engine optimisation demystified
• What makes a good website
• Keyword research for targeted traffic
• Measuring success
• Developing an Internet Strategy for your business
• Cool tools on the net that are also FREE

Speaker

Kathryn Dawson MBA BSc (Hons) is Marketing Director at Strategy Consulting Limited and heads the SEO department. She is certified in Advanced Search Engine Optimisation and has achieved top rankings for a broad range of clients from cosmetic surgery to architectural designers and from business training to health products.

Prior to Strategy Consulting, Kath was head of Strategic Business Analysis and International Client Administration with a multinational corporation and operated in both the UK and USA.

Cost per delegate

£275 + VAT = £323.13 - contact us for multiple course discounts

If you would like more information or a schedule please email us at seminars@strategyconsultinglimited.co.uk. You can also view the course material here.