Search Engine Optimisation

Content is King! But how MUCH content do you need on your site?

Its no secret that good quality, clear and relevant content is what the search engines want to be able to provide to their users and we all strive to put the user first. A strategic approach also involves considering how the search engines work and delivering the right mix of SEO and content to get the balance for both the users AND the search engines. It is a formula that works very well.

But exactly how much content do we need to have on our sites?

Did you know that every industry is slightly different, but once you reach 100 pages of content on your site then your site will begin to blossom. It might be 128 pages of content for one industry and 135 pages of content for another industry -- but you need 100 pages of content.

How do you achieve that level of content if your site is currently around 5-20 pages? Well it will take some time and effort and don't forget that the key is providing content-rich, relevant and interesting content. You could add articles (there are a wealth of articles already out there that you can use on your own sites providing you adhere to any T&Cs), a blog, top tips, testimonials, new letters, press releases etc etc.

Be creative in your thinking and provide your visitors with a whole host of interesting and related information. It will also make your site more attractive to others wanting to link to it.

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