After intensive and very successful beta-testing, a “third way” of Internet Marketing is being launched at E-Commerce Expo by Strategy Internet Marketing: Pay-Per-Results (PPR). John Courtney of Strategy Internet Marketing commented: “Until now there have been two main methods of Internet Marketing: Pay-Per-Click (PPC) and generic Search Engine Optimisation (SEO).  Pay-Per-Click has become very popular [...]

When I first begin speaking with prospects about working together the first question I ask them is “WHAT DO YOU WANT YOUR WEBSITE TO ACHIEVE FOR YOU?” The answer to this helps us focus on the desired outcome right from the start.  If you are talking to us then the answer to this question has [...]

Checking to see that your site is indexed in the search engines is actually really easy for ANYONE to do themselves. Go to www.Google.co.uk and type into the search box “site:www.yourdomain.co.uk” without the quotes and see what is displayed. Remember that you need to be listed in the search engine index in order for the [...]

We have written this paper to provide you with a brief guide to Search Engine Optimisation (SEO) essentials.  If you have a website that is not bringing you as much traffic as you would wish, or you are planning a new website, you need to consider the following SEO essentials to ensure that you have [...]

Dear Introducer, Thank you for your interest in Strategy Consulting Limited. Our website will provide you with an overview of the services that we are able to offer your clients, and I invite you to browse around and familiarise yourself with them. I have personally been a Company Director of SME’s for over 25 years, [...]

I just read this article Google Big Daddy SearchQuake About to Rumble Your Ranking? By Mike Banks Valentine (c) 2006 in SiteProNews The discussion centres around a client who was getting different rankings than his SEO was reporting in their ranking report. The rankings the client was getting were higher than the SEO. The SEO [...]

What’s in store for us in 2006? Inspired by Google’s poor search relevancy and making friends with Wall Street rather than its users, disaffection is growing apace and surfers are switching their loyalties to Yahoo and MSN. Conspiracy theorists believe that Google influenced pay-per-click and the ranking process to crank up their share price to [...]

The following question appeared on an SEO Forum blog in September 2005: I had read that separating keywords in domain names was purely a matter of choice, or does this only relate to file names – webdesign.html -v- web-design.html being the same? The response provided to this question: There are two different issues involved with [...]