After intensive and very successful beta-testing, a “third way” of Internet Marketing is being launched at E-Commerce Expo by Strategy Internet Marketing: Pay-Per-Results (PPR).

John Courtney of Strategy Internet Marketing commented: “Until now there have been two main methods of Internet Marketing: Pay-Per-Click (PPC) and generic Search Engine Optimisation (SEO).  Pay-Per-Click has become very popular because the client only pays every time a prospect clicks on his advert.  Search Engine Optimisation, while very effective, is traditionally priced with up front fees which puts some clients off as it demands a financial commitment and the SEO company is paid regardless of how well they perform.

This Pay-Per-Results (PPR) method is really combining the best of Pay-Per-Click and the best of Search Engine Optimisation. We are only obtaining generic listings but we have priced it like PPC.

One electrical e-commerce client that Strategy Internet Marketing has been working with over the past few months on Pay-Per-Results (PPR) has seen dramatic increases in both traffic and sales and a substantial return on investment.

Strategy Internet Marketing is a division of Strategy Consulting Limited which has just celebrated its 10th Anniversary.

FURTHER INFORMATION AVAILABLE FROM JOHN COURTNEY ON 0117 377 8237

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