When I first begin speaking with prospects about working together the first question I ask them is “WHAT DO YOU WANT YOUR WEBSITE TO ACHIEVE FOR YOU?” The answer to this helps us focus on the desired outcome right from the start.  If you are talking to us then the answer to this question has to be that you are looking for more traffic, more conversions and increased profits.

Next we talk about the story of your site so far – how old is the site, who is your target audience, who is responsible for the web design, have you implemented any SEO strategies so far, how do you measure your success, what works well and what doesn’t…. you can see how it goes!

Before we discuss how we might be able to work together to reach your goals it is important to us that you understand our services.   If you have any doubt at all about what SEO is and how it works I give you a short but comprehensive overview which seems to hit the spot!

Next we do a mini site review together, amongst other things we look at how your site is indexed in Google, what your meta tags look like, how your site is structured, we look at your inbound links and how each page may (or may not) be focused towards attracting a particular ranking or target phrase. 

Once we have a better idea of the current situation with your site and a clear idea of what you want your website to achieve we can recommend and discuss suitable SEO packages.

SEO services can differ hugely and its often hard to compare one company with another.  Much of the decision making process is built on trust so ask for references and evidence of success.  Our client relationships are long term so it is important that our clients know we can work well together so to that end we encourage you to ask questions and feel comfortable with what to expect.

If your SEO has not discussed the desired goals of your website with you then the service is not likely to deliver what you want.

If you would like to talk to us about how we may be able to help you increase your profits through more effective search engine optimisation please do contact us on 0845 838 0936 or email kath@strategyconsultinglimited.co.uk.